Privacy Policy

Effective Date: January 1, 2025

1. Who We Are

Silver City Renovations, LLC ("Silver City Renovations," "we," "us," or "our") is a licensed general contractor serving the greater Milwaukee, Wisconsin metropolitan area. Our website is located at silvercityrenovations.com. This Privacy Policy explains how we collect, use, and protect information you provide when you use our website or contact us.

2. Information We Collect

We collect information in the following ways:

• Contact forms: When you submit a request for an estimate or contact us, we collect your name, phone number, email address, project address, and any details you provide about your project.
• Phone calls: When you call us, we may note your name and contact information to follow up on your inquiry.
• Scheduling: If you book a consultation through our scheduling system (Calendly), that service collects your name, email, and appointment details per its own privacy policy.
• Automatically collected data: We use analytics tools (Google Analytics 4) that automatically collect information such as your IP address, browser type, pages visited, time on site, and referral source. This data is aggregated and anonymized.
• Marketing pixels: We may use the Meta (Facebook) Pixel to measure the effectiveness of our advertising. This collects anonymized browsing behavior.

3. How We Use Your Information

We use the information we collect to:

• Respond to your estimate requests and project inquiries
• Schedule free in-home consultations
• Send you the estimate or follow-up information you requested
• Improve our website and marketing effectiveness
• Comply with legal and regulatory requirements

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. How We Share Your Information

We may share your information in limited circumstances:

• Service providers: We use trusted third-party tools (e.g., Google Analytics, Meta Pixel, Calendly, email platforms) to operate our business. These providers have their own privacy policies and are contractually obligated to protect your data.
• Legal compliance: We may disclose information if required by law, court order, or government authority.
• Business transfers: In the event of a merger, sale, or acquisition, your information may be transferred as part of that transaction.

5. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your experience and measure website performance. Cookies are small files stored on your device.

We use:

• Analytics cookies (Google Analytics) to understand how visitors use our site
• Advertising cookies (Meta Pixel) to measure ad performance and build lookalike audiences

You can disable cookies in your browser settings; however, some website features may not function properly if cookies are disabled. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

6. Data Retention

We retain contact form submissions and customer records for as long as necessary to fulfill the purposes outlined in this policy and to comply with applicable law. Analytics data is retained per the default settings of Google Analytics (26 months) unless we modify those settings.

7. Data Security

We implement reasonable technical and organizational security measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. Your Rights (Wisconsin Residents)

As a Wisconsin resident, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to certain legal limitations)
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, social media platforms). We are not responsible for the privacy practices of those websites and encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Governing Law

This Privacy Policy is governed by the laws of the State of Wisconsin, without regard to its conflict of law provisions.